Buying or Selling, Keep More of Your Money.

Whether you're searching for your dream home or ready to list, Homepoint offers expert guidance, marketing, and full visibility at every step—for a simple, transparent $5,000 fee at closing.

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Calculate Your Savings with Homepoint

I am a

Average Agent Fee (3%)

$12,000

Homepoint Fee

$5,000

Your Savings with Homepoint

$7,000

Your Home Price: $400,000
Drag to adjust the home price

Full Service
Get MLS exposure, pro marketing, detailed pricing opinion, offer prep, negotiation support, and more.
Innovative Technology
Our platform streamlines the transaction, making it simpler, faster, and smoother.
Agent Expertise
Manage buying or selling with your dedicated agent throughout the process.
Save Thousands
Pay just $5,000 at closing, not the average 3% commission.

How Selling Works

1
List Your Home

Get your home on the MLS with pro photos, expert pricing, connected lockbox, and a yard sign.

2
Get Maximum Exposure

We market your home across MLS, social media, and real estate sites.

3
Review & Accept Offers

Easily compare offers on our platform & negotiate confidently with expert support.

4
Close & Celebrate

Manage the entire transaction to closing on our platform

Experience Seamless Selling

Watch our walkthrough to see how Homepoint can help you sell your home.


How Buying Works

1
Search for Your Home

Search for your home on your favorite real estate sites like Zillow or Realtor.com.

2
Schedule a Tour

Tour with an agent who takes no commission. Tours are $50 / each and refunded if you buy a home.

3
Make an Offer

Work with our experts to craft competitive offers and negotiate terms.

4
Close & Move In

Navigate inspections, paperwork, and closing with our platform and expert support.


Real Savings, Real Results


Ready to get started?

Create your listing or start your search today with no obligation.


FAQs

General

Homepoint is a fresh approach to real estate, offering a powerful online platform and a dedicated agent from start to finish. We focus on transparency, affordability, and ease-of-use for both buyers and sellers. By leveraging technology, we reduce the complexities of traditional real estate, empowering you to make confident decisions with total peace of mind.

We've transformed real estate by combining digital tools with hands-on, dedicated agent expertise. Unlike a traditional agent who may handle much of the process offline, Homepoint's modern platform organizes listings, offers, paperwork, and communication in one place—so you have real-time updates and total transparency. Our affordable flat-fee model means you don't sacrifice service for savings. Most importantly, a dedicated Homepoint agent works with you every step of the way, ensuring you get the personal touch that truly matters in real estate.

Absolutely. When you work with Homepoint, you'll have a licensed Homepoint agent guiding you through key stages like listing, negotiation, and closing. This ensures you have expert advice at every turn.


Selling

Selling your home with Homepoint begins by going through our onboarding process. From there, your Homepoint agent provides guidance on pricing, marketing strategies, and staging tips to help your property stand out. Your home is listed on MLS, real estate sites, and more. All inquiries, showing schedules, and offers are managed in your dashboard for easy organization. Once you select an offer, we handle the paperwork and guide you through the final steps to close quickly and smoothly.

We charge a flat $5,000 fee at closing, significantly lower than the standard commission you'd pay to a traditional agent. This helps you keep more of your home's equity without giving up top-tier support from our dedicated team.

Your Homepoint agent will use local market data and a comparative analysis to recommend several pricing strategies. You can choose the strategy that best fits your goals and timeline. Every option is backed by real-time market insights, ensuring you price your home competitively.

Your Homepoint agent will handle negotiations with any prospective buyers. They'll help you evaluate offers, discuss counteroffers, and finalize a favorable agreement. Our platform keeps the process transparent, so you receive notifications and updates in real time.


Buying

Homepoint makes buying a home more transparent and cost-effective:

  1. Find homes you love on sites like Zillow or Realtor.com.
  2. Schedule tours with our network of showing agents for $50 each, which we refund if you purchase a home.
  3. Work with your dedicated in-house Homepoint agent to craft offers and negotiate the best possible deal.
  4. Rely on our platform and your agent's guidance for paperwork, inspections, and a smooth closing process.

You'll work closely with your dedicated Homepoint agent who helps evaluate properties, negotiate offers, and navigate closing paperwork. Our platform keeps you informed of any updates, so you'll never feel lost in the process.

Just like in a traditional real estate transaction, the seller typically covers the buyer agent's fee. In Homepoint's model, that's a flat $5,000—meaning most buyers pay nothing out of pocket for our services.

We partner with a trusted network of showing agents who specialize in home tours. Because these agents do not receive a commission, there's a $50 fee for each tour to compensate them for their time and expertise. If you buy a home through Homepoint, we'll refund these fees.

If you're already working with a real estate agent you trust, you're welcome to continue with them. If not, our in-house Homepoint team is here to handle every aspect of your transaction, supported by our showing network when you need to tour properties.

205-973-0007

©2025 Homepoint Brokerage LLC | AL #165855
1500 1st Ave N Mailbox #28 Birmingham, AL 35203