Our Story
A husband, a wife, and a better way to move.
Full-service brokerage. Smart technology. One flat $5,000 fee — no percentages, no surprises.
Caroline & Trey McMeans
Co-Founders, Homepoint
Why we started Homepoint
The problem
Real estate hasn't changed in decades
Agents charge 2–3% commissions on every sale. The process is confusing and opaque, and buyers and sellers are often left wondering what's happening with one of the biggest transactions of their lives.
The idea
A decade of real estate, a builder's eye for software
As a husband-and-wife team, we combined Caroline's decade of brokerage expertise with Trey's background in technology to build something different — a platform that handles the complexity while keeping you informed and in control.
The result
Full service, for a flat $5,000
No percentages, no surprises. Just transparent, full-service real estate that puts thousands of dollars back in your pocket at closing.
Meet the founders
Caroline McMeans
Co-Founder & Broker
A decade of expertise guiding buyers and sellers through complex transactions across Alabama, Tennessee, and Georgia — with a Master's in Real Estate Finance from Georgetown.
Trey McMeans
Co-Founder & CTO
Building the AI-powered platform that makes real estate smarter — turning complex processes into seamless digital experiences, so agents can focus on what matters.
Alabama Launchpad
Technology Track winner
$6.6M+ invested
by Launchpad since 2006
5.0 average rating
from Homepoint clients
How we keep it affordable
We split the work: AI handles the busywork, Caroline handles you — so you get full-service real estate without the full-service price tag.
AI handles the busywork
Real-time updates and digital paperwork, no phone tag
Scheduling, market analysis, and compliance tracking
Answers to your questions, any time of day
Caroline handles you
Pricing strategy and every negotiation
Reviewing your offer before it goes out, and every counter
The judgment calls only a person should make
The result: full service, for a flat $5,000
Not 2–3% commission. Expert guidance exactly when it counts, without paying for the busywork a computer already handles — real estate that's faster, more affordable, and still fully licensed, full-service.
It's time for a
better way to buy and sell
Homepoint is changing how real estate works — combining expert service, smart technology, and flat-fee pricing to make every transaction simple, transparent, and affordable.